The Awkward Yeti encompasses multiple series by cartoonist Nick Seluk. The ongoing self-titled strip, The Awkward Yeti, follows Lars the yeti as he experiences everyday social awkwardness at work, in his social life, even while dating. The popular spinoff, Heart and Brain, follow the inner dialogue between the cynical, society-influenced Brain and the impulsive, optimistic Heart. Together, the three characters were metaphorically inspired by the concept of the Id (Heart), the Ego (Lars) and the Superego (Brain) but have developed their own personalities over time.

In addition to the two regular series, miscellaneous comics explore life, science and many other topics through ridiculous personification of organs, animals, and even rocks.


Originally based on a terrible painting, The Awkward Yeti starred in his own self-published children’s book of the same title in late 2012. The Awkward Yeti’s first volume of cartoons and comics was self-published in October 2013 after experiencing a lot of growth on Facebook in the first year. Only a few hundred copies were ever produced of his self-published books. His first published book, Heart and Brain: An Awkward Yeti Collection (Andrews McMeel Publishing) spent two weeks on the New York Times Bestseller list in October/November 2015.

The Awkward Yeti’s work has appeared on CBSNews.com, Huffington Post, upworthy, Bored Panda, Buzzfeed, the front page of reddit, pinterest and imgur, and blogs across the internet. Taco Bell even made a vine video based on one of the comics. It’s possible you’ve already seen The Awkward Yeti’s work and didn’t know it.

Awkward Yeti creator Nick Seluk left his job as a senior graphic designer in December 2014 to do The Awkward Yeti full time. He has always loved drawing, especially cartoons, because he finds it’s the best way to explain what he has going on in his head. In school, he used to draw cartoons that represented concepts in his notebooks, and those were always the ones that stuck with him. He has a Bachelor’s Degree in Psychology from Central Michigan University, but finds he learns better on his own. Nick lives in Michigan with his wife, three kids, and a very awkward dog.



Contact The Awkward Yeti team any time for questions, comments, compliments, licensing or other business-related stuff.

Frequently Addressed Topics:

The Awkward Store Support: If you have any issues or questions related to an item from theAwkwardStore.com, email store support directly – do not use this form. Be sure to include your order number. If you placed an order via another site like Teespring or Amazon, you will need to contact that company for assistance.

Publications: If your publication is completely not for profit, you may use my web-based comics any time, as long as my URL is still the primary attribution on the image. For web use, please link back to theawkwardyeti.com. If your publication is for profit, please include your distribution info for a quick quote. If you work for a major media site and want to share my comics to drive traffic (i.e. in exchange for ‘exposure’) I am willing to work with you as long as I’m properly attributed with links to my site, store, book and social media sites.

Where can I get your books and other products? Heart and Brain is available on most Amazon sites, BN.com, bookdepository.com (for those outside of the US), and in stores throughout the US and Canada (check indiebound.com for local Indie bookstores). All of my products are sold through theAwkwardStore.com

Business Opportunities: If you believe there is a good fit with your company in licensing, distribution or otherwise, let us know! If it’s something we’re interested in we’ll get right back to you. NOTE: We ignore 99% of all ad-related inquiries – we know we can make money off of advertising and choose not to. Please just move on to the next site.

Need to contact by mail or send us wonderful gifts?

The Awkward Yeti
P.O. Box 530187
Livonia, MI 48153

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